Actually Live or Actually Rehearsed

Much Music one of the greatest and famous Canadian English channel; that shows your favourite music and music related shows and everything about pop culture. One of the most famous show that airs on Much Music that involves fans and celebrities is Much On Demand (MOD). It always broadcasts live from Much Music studio on 299 Queen Street West, Toronto. Recently, the media class and a few others went to see a live production of Much On Demand, there was no celebrity on the show at that time but it was all request Friday.

In every show, there is always a producer and storyteller of the message and in Much On Demand, the storyteller is Much Music and Much Music is own by CTV. The purpose of Much on Demand is for celebrities to have a chance to talk to VJs' about almost anything and fans are able to seem them live if they choose to.The format of Much on Demand is on television and secondly online. The advantages of this format is it can be shown to many people live to just a click of a button and if you miss out you can always check it out on the next day or even online. Everything is just made very easy for people. The people that own Much Music and CTV make the most money off of everything being shown on that show. On Much on Demand there can be many messages perceived, however the specific message that is perceived in the Much On Demand that we attended to was the opinion of Kate Moss's weight, she recently said there was nothing wrong with her being skinny. People were able to tell their own opinion, however the VJ's wanted someone that could agree with Kate Moss, but nobody really did. They made some agree with Kate Moss's statement. The healthy messages that are communicated through this message are that everyone has their own opinion, however the unhealthy message that is communicated is sending the wrong messages to others about being unhealthy skinny is alright for you. The methods and techniques used to make the message more attractive/believable were using average teens that people would believe more, not just celebrities. The lifestyle portrayed in the message is a rich, easy going, glamorous life. The clues are it is Kate Moss that they are talking about and even Much Music in general seems as that way. The intended audience is for youth culture meaning teenagers and young adults. You can tell this is the audience because of what they show and talk about and especially the music, it's what a lot of people listen to at a young age. I know what the message is because it's not that hard to tell what it is and I do not agree with this message. People might interpret this message differently by thinking Much On Demand is biased and don't support other opinions. From going to Much On Demand in a live production I now know that they rehearse everything, meaning nothing is really live, even the crowd is rehearsed to make it a perfection. There is nothing that I would not like to know, cause nothing is really that surprising when I was part of Much on Demand. I would like to know why they have to take so many commercial breaks, they can't even last five minutes without going on a commercial break. To verify and receive more reliable information you can go on http://www.muchmusic.com/ or you could call the studio for more in depth information, they'll be gladly able to assist you in anyway. Overall, it was an amazing trip and hope to go again soon. :)