Boys will be boys, what does this phrase actually mean?
I think this means that whenever a male does something bad, right away its okay cause boys are use to doing that, everyone is use to seeing that image. Boys just will be boys, no matter what.
1) Attitude is Everything
This is the theme where guys attitudes reflect everything they do. Advertisements can include violent images even for young male children and as well as an age. I think this really influences the attitude of males, especially at a young age.
2) The Cave Men Mentality
4) Muscles and the "Ideal Man"
This theme uses famous violent male icons and "heros" from popular history. Demonstrating masculinity in male advertisements. For example: cowboys or pirates. Buy a marlboro and you too will look handsome and tough.
3) The New Warriors
Uses sport figures to enhance their ability of advertising. Usually these images include sport figures with weapons and always look really tough. The message is that violence is cool and okay to do. Once you do something with violence you're in, you're a real tough guy.
4) Muscles and the "Ideal Man"
This theme is all about the "ideal man" which is considered as a tall, muscular, handsome and tanned man; that apparently every guy wants to be and looks up to. Muscle is what makes more males buy the product being sold in the advertisement. The message that is being protrayed is buy this product and males can get muscular or that everyone male has to look like this, that there is no other way, you just have to look "jacked."
5) Heroic Masculinity
In these advertisements, they use heroic models to persuade consumers to buy their product. For example, using Arnold Schwarzenegger for the Terminator or even Al Pacino as Scarface or Sylvester Stallone as Rambo. Giving males the message if you buy this product you too will be tough and famous like these icons.